Past Article

Sharon Wolf
7 Comments
Offers of free gifts that motivate customers to become involved with a product or brand is not the invention of internet advertisers. Advertising postcards have been around since the start of the postcard era. During the 1950s and 1960s, postcards offering free gifts were popular as a “business-to-customer” method of sales communication. The emergence of full-color printing (“chromes”) enabled images to be crisp, colorful, and bright.

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Postcard History is a free online magazine dedicated to vintage and historic picture postcards and the many stories associated with them. We feature richly illustrated articles designed to both inform and entertain postcard collectors and history buffs. We also provide the most comprehensive listing of forthcoming shows around. And there’s a rich trove of links to institutional and personal online postcard collections. There’s also a comprehensive, verified listing of active postcard clubs in the U. S. and Canada, which we’re working on expanding worldwide.