Past Article

Richard Martorelli
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For nearly twenty years, a French pharmaceutical company that made products containing isotonic seawater sent advertising postcards to doctors throughout France and North Africa. Each one carried concise messaging that provided doctors with information about curing adult patients of fatigue and lack of appetite. Another product cured physical and intellectual fatigue from overwork. Their mailing scheme was dynamic and frequently copied by other corporations. Remember, the “Dear Doctor” cards? These came first.

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Postcard History is a free online magazine dedicated to vintage and historic picture postcards and the many stories associated with them. We feature richly illustrated articles designed to both inform and entertain postcard collectors and history buffs. We also provide the most comprehensive listing of forthcoming shows around. And there’s a rich trove of links to institutional and personal online postcard collections. There’s also a comprehensive, verified listing of active postcard clubs in the U. S. and Canada, which we’re working on expanding worldwide.