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Offers of free gifts that motivate customers to become involved with a product or brand is not the invention of internet advertisers. Advertising postcards have been around since the start of the postcard era. During the 1950s and 1960s, postcards offering free gifts were popular as a “business-to-customer” method of sales communication. The emergence of full-color printing (“chromes”) enabled images to be crisp, colorful, and bright.

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