Tag: Breakfast in Hollywood

  • Breakfast in Hollywood

    Breakfast in Hollywood

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    If you were listening to NBC-Radio on the morning of January 13, 1941, you heard Tom Breneman, say for the first time, “Good morning, I am Tom Breneman and this is Breakfast on the Boulevard.” Most of America was already at work, but Tom’s opening was directed to a west coast audience. Every weekday for…

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Past Article

Malcolm A. Goldstein

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Drug companies have always advertised their products directly to doctors. After all, doctors have to know all about the “wonder drugs” their patients are requesting. Among the numerous methods drug companies have developed to encourage doctors to elect their drugs, one technique stands out — the “Dear Doctor” postcard.

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