July 27, 2024
Tag: Nestle Postcards
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Dear Doctor
2 Comments
Drug companies have always advertised their products directly to doctors. After all, doctors have to know all about the “wonder drugs” their patients are requesting. Among the numerous methods drug companies have developed to encourage doctors to elect their drugs, one technique stands out — the “Dear Doctor” postcard.
Past Article
May 11, 2023 5 Comments
It is unlikely that any other industry, outside the motion picture business has had to adapt to the likes and dislikes of their American audiences at so many times and in so many ways. Postcards remind us of the extravagance that brought viewers to see films of events and places they would never see or go.