Tag: Nestle Postcards

  • Dear Doctor

    Dear Doctor

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    Drug companies have always advertised their products directly to doctors. After all, doctors have to know all about the “wonder drugs” their patients are requesting. Among the numerous methods drug companies have developed to encourage doctors to elect their drugs, one technique stands out — the “Dear Doctor” postcard.

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Past Article

George “Burt” Martin
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“Frog in your throat” is the story of a 12-card advertising set that one collector has not yet completed. She has taken nearly 50 years to find eight. The cards seem to be so rare that one appears only in years with a zero at the end.

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