One of the fun factors of postcard collecting is the surprises we have when something new comes along. What could more fun than receiving a card with a dog’s left paw print in the message space?
Advertising icons, like The Campbell Kids and so many others wormed their way into the nation’s subconscious before we realized what was happening. All at once we knew who Reddy Kilowatt and Mr. Peanut were and what they wanted to sell us. We found them in magazines, newspapers, and even on postcards. Advertise on postcards? What a brilliant idea!