Tag: Souvenir view folders

  • Nobody Collects View Folders

    Nobody Collects View Folders

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    We all know that view folders are the step-children of the Postcard King and Queen. Folders will never receive the Card of the Year Award. Why do folders get so little respect? Many collectors express varied ideas, but a reasonable answer is, no one knows. If there is anyone who has a better notion, he…

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Past Article

Richard Martorelli
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For nearly twenty years, a French pharmaceutical company that made products containing isotonic seawater sent advertising postcards to doctors throughout France and North Africa. Each one carried concise messaging that provided doctors with information about curing adult patients of fatigue and lack of appetite. Another product cured physical and intellectual fatigue from overwork. Their mailing scheme was dynamic and frequently copied by other corporations. Remember, the “Dear Doctor” cards? These came first.

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