February 18, 2021

Tony Crumbley

The Jim and Tammy Bakker Story

My career with the Charlotte (North Carolina) Chamber of Commerce began in 1976, the year Jim and Tammy Bakker moved their PTL (Praise the Lord) Club to Charlotte.  Within little time, the Bakkers were receiving national attention and by 1978, the Bakkers created a satellite television network to distribute their programming.

To fund their enterprises, they created “PTL Club Partners.”  The partners were heavy donors to the Bakkers, and with every request for money, the cash just flowed in.  People would send mink coats, diamond rings, deeds, all sorts of donations. There was even a special cash office to handle it all.

The money from the satellite network allowed the Bakkers to purchase 2,300 acres of land for a new venture.  Jim had a fondness for Disneyland and felt he could build a Christian theme park of his own. He called it, “Heritage USA.”

As the money flowed into the cash office, Heritage USA was planned, financed, and built in Fort Mill, South Carolina. Shortly after, the site became the headquarters of the theme park and the PTL Club.

Bakker asked his followers to give $1,000 for a lifetime partnership in Heritage USA. A donation would entitle you to an annual three-night stay in the Heritage Grand Hotel. He sold more than 66,000 lifetime partnerships which amounted to more than 100 percent occupancy at the hotel.

The Grand Hotel and PTL Partner Center
The entrance to the hotel

By this time, the Bakkers were living a royal life-style.  They owned several homes, a private jet, two Rolls Royces and a Mercedes Benz, and even an air-conditioned doghouse.

Tammy Faye Bakker and her friends could be found shopping at local flea markets running wildly with their walkie-talkies and a buggy full of goods.  She loved shopping at discount clothing stores and had closets full of clothes still with tags on them.

Bakker did not do it on his own; Tammy was very much a key player in the television production. She could sing and cry with the best of performers.

Barn and Broadcast Studio at Heritage USA
Lobby of the Broadcast Center

By the mid-1980s, PTL was broadcasting 24 hours a day. The theme park was twenty times larger than Disney World’s Magic Kingdom in Florida. Included in the attractions were Billy Graham’s boyhood home which had been moved there from Charlotte, a Jerusalem style marketplace, and a passion play portraying the life and death of Jesus Christ.  Heritage USA became the third most visited theme park in America.

In 1987, two scandals brought down the ministry. Bakker was accused of sexual misconduct by a church secretary and misuse of church funds. Bakker resigned and turned the ministry over to Jerry Falwell who found the ministry was bleeding over $2 million a week. Falwell had the good sense to close it.

After a 16-month federal grand jury probe, Bakker was indicted in 1988 on eight counts of mail fraud, 15 counts of wire fraud, and one count of conspiracy. A five week trial in 1989 found him guilty. He was sentenced to 45 years in jail and fined one-half million dollars. His sentence was later reduced to eight years of which he served five.

His parole attorney guaranteed that if parole were granted, Bakker would never again engage in religion and commerce. Bakker was released from federal prison on December 1, 1994, owing $6 million to the IRS. 

In 2003, Bakker began broadcasting the Jim Bakker Show in Branson, Missouri.  The show has a millennial, survivalist focus where he sells buckets of dried food to his Doomsday followers.

Postscript: Jim and Tammy Faye Bakker divorced in 1997. She re-married, but died of cancer in 2007. Jim Bakker, at age 81 continues his televangelism and his current antics are defended by his second wife, Lori.

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Burgie Dave
6 days ago

My twist on jokerstism would find heritage postcards, were any produced, filed under Humor. Nice review on history that many would rather not revisit.

Bob Kozak
6 days ago

PTL alternately stood for “People That Love” or (as some wags quipped) “Pass The Loot”.

Tony crumbley
6 days ago
Reply to  Bob Kozak

Locally it was “Pass the Loot”

Hal Ottaway
5 days ago

Mighty fine article and review of all of this. Thanks for sharing. Tammy’s second marriage was to a man who was in the construction business and built churches, and they lived just east of Wichita in Andover, Kansas. I can remember driving by their house and looking over to see if I could see Tammy. I never did.

Tony Crumbley
5 days ago
Reply to  Hal Ottaway

He was the builder who built much of Heritage village that is how she got to know him.

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