December 26, 2024
Tag: Dear Doctor Postcards
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Dear Doctor
2 Comments
Drug companies have always advertised their products directly to doctors. After all, doctors have to know all about the “wonder drugs” their patients are requesting. Among the numerous methods drug companies have developed to encourage doctors to elect their drugs, one technique stands out — the “Dear Doctor” postcard.
Past Article
May 10, 2020 1 Comment
In a continuing debate – ongoing for nearly twenty years – one of my dearest postcard friends and I have wondered, “When collecting sets of postcards, which is better, being a “sampler” or being a “completist.” For the sake of debate, we define a sampler as someone who collects any piece of a set without […]