November 16, 2025
Tag: Dr. Samuel F Smith
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The Dr. S. F. Smith House
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About ten years ago, I sat down next to a lady at a postcard show in New York. She recognized me, although I don’t know why. She was aware that I often research many of the cards I buy and she asked if I would research a postcard she had purchased just an hour ago.…
Past Article
August 31, 2020 7 Comments
Offers of free gifts that motivate customers to become involved with a product or brand is not the invention of internet advertisers. Advertising postcards have been around since the start of the postcard era. During the 1950s and 1960s, postcards offering free gifts were popular as a “business-to-customer” method of sales communication. The emergence of full-color printing (“chromes”) enabled images to be crisp, colorful, and bright.