Tag: Gingham Dog

  • The Gingham Dogand the Calico Cat

    The Gingham Dog
    and the Calico Cat

    6 Comments

    Wrong! Yes, the book is so titled, but the poem’s correct title is, The Duel; the story of a cat and dog fight between two stuffed animals in the middle of the night. Publishing, like everything else in life, is cyclical. Publishing children’s books hit one of its high-watermarks in 1912. The market boomed. Publishers in…

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Past Article

Sharon Wolf
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Offers of free gifts that motivate customers to become involved with a product or brand is not the invention of internet advertisers. Advertising postcards have been around since the start of the postcard era. During the 1950s and 1960s, postcards offering free gifts were popular as a “business-to-customer” method of sales communication. The emergence of full-color printing (“chromes”) enabled images to be crisp, colorful, and bright.

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