Postcard History

April 30, 2026

Tag: lockheed

  • I’d Rather Fight than Switch

    I’d Rather Fight than Switch

    Bob Toal

    4 Comments

    Selling tobacco with a symbol (the tobacco-store indian statue) or a slogan (“I’d rather fight than switch”) has a long and storied history. But “I’d rather fight than switch” wasn’t original with the old Taryton brand. Here’s the story.

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Past Article

Editor’s Staff
November 22, 2020 1 Comment
A friend recently mailed me a card and it came to mind that the image has appeared in many editions over the years. Above, this circa 1906 edition from Photoglob Company (Zurich, Switzerland) is most likely the first and certainly the most common. William Ouellette included it in his 1975 book, Fantasy Postcards where he described it […]

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