Richard Martorelli
October 15, 2024 3 Comments
For nearly twenty years, a French pharmaceutical company that made products containing isotonic seawater sent advertising postcards to doctors throughout France and North Africa. Each one carried concise messaging that provided doctors with information about curing adult patients of fatigue and lack of appetite. Another product cured physical and intellectual fatigue from overwork. Their mailing scheme was dynamic and frequently copied by other corporations. Remember, the “Dear Doctor” cards? These came first.
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