Tag: National Monuments

  • J. C. Bardell and Walter Finn

    J. C. Bardell and Walter Finn

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    James C. Bardell and Walter Finn. Two men who probably didn’t know each other are central characters in a story about a set of postcards published in the 1930s. The images show the beautiful old trees in Muir Woods. These black and white photographs are simply exquisite.

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Past Article

Richard Martorelli
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For nearly twenty years, a French pharmaceutical company that made products containing isotonic seawater sent advertising postcards to doctors throughout France and North Africa. Each one carried concise messaging that provided doctors with information about curing adult patients of fatigue and lack of appetite. Another product cured physical and intellectual fatigue from overwork. Their mailing scheme was dynamic and frequently copied by other corporations. Remember, the “Dear Doctor” cards? These came first.

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