July 16, 2025
Tag: Pharmaceutical Postcards
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Dear Doctor
2 Comments
Drug companies have always advertised their products directly to doctors. After all, doctors have to know all about the “wonder drugs” their patients are requesting. Among the numerous methods drug companies have developed to encourage doctors to elect their drugs, one technique stands out — the “Dear Doctor” postcard.
Past Article
September 16, 2019 9 Comments
Livermore & Knight, a Providence, Rhode Island printing and engraving company came early to the world of postcards. Today, cards from that era are known as pioneers. There are many who collect these early cards, simply because they were the first available, but there are other reason too. They are beautiful, cleverly made and very well crafted. This storyoffers an idea of what one company was able to accomplish.