May 1, 2026
Tag: Pharmaceutical Postcards
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Dear Doctor
2 Comments
Drug companies have always advertised their products directly to doctors. After all, doctors have to know all about the “wonder drugs” their patients are requesting. Among the numerous methods drug companies have developed to encourage doctors to elect their drugs, one technique stands out — the “Dear Doctor” postcard.
Past Article
March 14, 2021 4 Comments
Wheatland, the home of James Buchanan, is a small estate in the rolling-hills of Lancaster County, Pennsylvania, eighty miles west of Philadelphia. It was much the same 165 years ago, an unlikely place to find a presidential candidate who would be dubbed a “doughface.”