August 31, 2020

Tag: advertising

It’s Yours for FREE!

Offers of free gifts that motivate customers to become involved with a product or brand is not the invention of internet advertisers. Advertising postcards have been around since the start of the postcard era. During the 1950s and 1960s, postcards offering free gifts were popular as a “business-to-customer” method of sales communication. The emergence of full-color printing (“chromes”) enabled images to be crisp, colorful, and bright.

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I’d Rather Fight than Switch

Selling tobacco with a symbol (the tobacco-store indian statue) or a slogan (“I’d rather fight than switch”) has a long and storied history. But “I’d rather fight than switch” wasn’t original with the old Taryton brand. Here’s the story.

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It’s Old Home Week!

Small towns in New England and the Mid-Atlantic lost population as westward migration and the lure of factory work drew young people away. Old Home Week attempted to lure them back.

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